Sr. Manager, Social Media, Influencer & Talent
Auto ImportCrocs, Inc. is a company that values creativity and individuality in the workplace. They are seeking a Sr. Manager, Social Media, Influencer & Talent to lead their social media and influencer strategies, ensuring the brand remains culturally relevant while driving engagement and advocacy.
Responsibilities
- Own the brand’s organic social strategy across platforms (Instagram, TikTok, YouTube, X, etc.), ensuring consistency with the overall brand narrative and marketing priorities
- Develop always-on and campaign-specific content calendars that align with seasonal priorities and product launches
- Partner closely with Coordinated Marketing, Creative, Commercial Marketing, and Paid Media to ensure coordinated storytelling and amplification
- Monitor social trends, emerging platforms, and consumer behavior to keep the brand culturally relevant and ahead of the curve
- Ensure accurate distribution of reports detailing social media benchmarks, and strategies to improve our connection to consumers
- Develop and be accountable for influencer marketing programs that drive authentic brand advocacy and measurable results
- Identify and nurture connections with creators, tastemakers, and brand advocates who resonate with the company's values and audience
- Lead influencer budgets, contracts, and deliverables in partnership with legal and procurement teams
- Evaluate campaign impact using engagement, sentiment, and ROI metrics; translate insights into actionable strategies
- Lead talent engagement strategies, including partnerships with celebrities, athletes, and cultural icons for Hey Dude Brand
- Lead the day-to-day relationship with talent, ensuring contractual obligations are met
- Collaborate with internal collaborators (PR, Legal, Creative) to negotiate partnerships and ensure deliverable alignment
Skills
- BS or BA degree in business marketing or related field
- At least 8+ years of digital and social marketing experience or equivalent, preferably in global consumer products
- Shown ability to lead others within a team or similar experience for 3 or more years
- Intricate and knowledge of key global social platforms
- Ability to jump from creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
- Consistent record to develop and run cross-platform social activations that delivered positive material results including reach, engagement, follower growth, brand perception improvement, and sales
- Sophisticated analytical skills, ability to translate complex data into useful strategy
- Strong project management and cross-functional team leadership skills including organizational skills, project planning abilities, timeline management, results-orientation and interpersonal skills
- Thrives in working in a fast-paced, dynamic environment both collaboratively and autonomously
- Deeply committed to mentoring and managing a team that delivers phenomenal results, and equally important, develops a dynamic where the team takes great pride in their work and shows up ready to work hard for each other and to have a ton of fun along the way
- MBA or similar degree highly desired
- Agency management experience is a plus
Benefits
- Flexible schedule with in-office requirements varying by work persona
- Resident (5 days)
- Collaborator (4 days)
- Connector (2-3 days)
- Explorer (fully remote)
- This role has been aligned to the Collaborator persona.
- Eligible to participate in a company incentive program
- Medical, dental, and vision coverage
- Life and AD&D
- Short and long-term disability coverage
- Paid time off
- Employee assistance
- Participation in a 401k program that includes company match
- Many other additional voluntary benefits
Company Overview