[Remote] Senior Product Marketing Manager

Note The job is a remote job and is open to candidates in USA. Lumin Digital is a trailblazer in digital banking solutions, focused on empowering credit unions and banks with innovative digital experiences. They are seeking a Senior Product Marketing Manager to own the go-to-market strategy and execution for assigned platform areas, ensuring alignment with commercial outcomes and driving measurable revenue impact. Responsibilities Own end-to-end go-to-market strategy and execution for assigned platform areas, from product conception through adoption, driving cross-functional alignment and commercial outcomes Partner with Product to define positioning strategy, messaging frameworks, and competitive positioning that inform all GTM execution Lead cross-functional GTM planning with Product, Sales/CX, and Marketing - translating product roadmaps and market insights into commercially impactful programs Direct and execute sales enablement strategy—building, managing, and continuously optimizing the enablement library including pitch decks, ROI calculators, competitive battle cards, objection-handling guides, demo scripts, and solution briefs Develop and deliver internal training and sales kickoffs to equip Sales and Client Success teams on new products, positioning updates, and competitive dynamics Define and track GTM KPIs including pipeline contribution, win rates, deal velocity, sales enablement adoption, and content utilization Mentor and collaborate with PMM and supporting teams on GTM strategy, competitive positioning, and best practices in launch execution Perform other duties as assigned Skills Bachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experience 6–9 years of product marketing experience in B2B SaaS required, with at least 2 years in a senior or lead PMM capacity Demonstrated expertise developing and executing go-to-market strategies for complex, multi-stakeholder software solutions Track record building high-quality sales enablement programs that measurably improve sales productivity and win rates Proven ability to lead cross-functional teams and drive organizational alignment on GTM strategy Expert-level command of product marketing disciplines positioning, messaging, competitive strategy, persona development, and launch execution Strong ability to drive cross-functional alignment across Product, Sales, and Marketing in a fast-growth environment Exceptional communication skills—equally adept at executive-level storytelling and detailed content creation Proficiency with project management and content tools (Asana, Notion, Google Workspace, etc.) Data-driven approach with experience using analytics to measure and optimize GTM program performance Deep understanding of financial institution buyer dynamics, including credit union and community bank decision-making processes Proficiency with Asana and project management tools for orchestrating complex cross-functional initiatives MBA or equivalent experience preferred Fintech, financial services, or banking technology experience strongly preferred Benefits Medical, dental, and vision insurance A 401(k) with company match Flexible PTO plus 12 paid holidays Paid sick leave Paid parental and family leave A lifestyle spending account Tuition reimbursement A cell phone stipend Company Overview Lumin Digital provides cloud-native digital banking solutions, helping financial institutions enhance user experience and engagement. It was founded in 2016, and is headquartered in San Ramon, California, USA, with a workforce of 201-500 employees. Its website is https//lumindigital.com.