[Remote] Recruitment Marketing, 2720-1

Note: The job is a remote job and is open to candidates in USA. Cypress HCM is seeking an innovative and data-driven Recruitment Marketing and CRM Specialist to enhance candidate engagement through strategic marketing and CRM initiatives. This role is pivotal in maintaining the company's employer brand by crafting outreach campaigns and managing communication strategies through a Candidate Relationship Management system.

Responsibilities

• Execute recruitment marketing content that effectively communicates brand promise
• Collaborate closely with stakeholders to produce engaging content that showcases our culture, work, and people
• Leverage various platforms, including social media, job boards, and digital marketing channels, to amplify our employer brand messaging
• Conduct market research to understand candidate preferences and trends, using insights to refine marketing strategies and tactics
• Manage and maintain a content calendar and social posting platform
• Track and monitor recruitment marketing campaign results
• Execute the Talent Community Strategy within Eightfold
• Ensure efficient candidate relationship management and communication and the health of our talent community
• Design, develop, and implement campaigns to build and nurture candidate relationships, driving engagement
• Segment audiences and tailor communication strategies to effectively engage with diverse candidate pools
• Monitor and analyze feedback to continuously improve engagement strategies and processes
• Utilize analytics and marketing performance data to refine strategies and drive informed decision-making
• Provide regular reports on talent brand effectiveness, candidate engagement, and Talent Community performance to leadership

Skills

• Bachelor's degree or equivalent work experience required
• 5+ years of related experience in talent brand marketing, CRM management, communications, or a similar role
• Proven experience in developing and executing successful recruitment marketing and CRM strategies
• Understanding of graphic design and asset creation tools
• Strong proficiency in CRM systems and digital marketing tools
• Creativity and passion for brand storytelling and candidate engagement
• Excellent communication, leadership, and project management skills
• Analytical mindset with the ability to leverage data to drive strategies

Company Overview

Cypress HCM is a staffing and recruiting company providing technology and creative recruiting solutions. It was founded in 2005, and is headquartered in Walnut Creek, California, USA, with a workforce of 51-200 employees. Its website is http://cypresshcm.com.