[Remote] Marketing Data Analyst II

Note The job is a remote job and is open to candidates in USA. Pathward is a financial empowerment company dedicated to creating financial inclusion for all. They are seeking a Marketing Data Analyst II who will be responsible for generating and analyzing marketing data to provide insights that drive marketing performance and investment decisions. Responsibilities Builds and maintains dashboards and reporting frameworks that track marketing performance across marketing programming, including but not limited to pipeline contribution, conversion, and return on investment Analyzes data across multiple systems (Customer Relationship Management or CRM), marketing automation, web analytics, and digital platforms, to identify, patterns, trends, opportunities, and risks Translates complex data into clear, concise insights and recommendations that influence marketing strategy and investment decisions Partner with channel strategy and marketing operations to inform prioritization, campaign optimization, and performance tradeoffs Develop and evolve measurement approaches including attribution, funnel analysis, and campaign performance frameworks Ensure data quality, consistency, and alignment of key metrics across systems and stakeholders Support planning and performance reviews (quarterly, annual) with data‑backed insights and recommendations Deliver ad hoc and deep‑dive analyses to support campaigns, lifecycle programs, and go‑to‑market initiatives Other duties as assigned Skills Bachelor's degree or equivalent education and work experience Typically, 3+ years with bachelor's or equivalent Strong analytical thinking with ability to turn data into clear, actionable insights Experience building dashboards and data visualizations for business stakeholders Ability to synthesize multiple data sources into a cohesive performance narrative Proficiency with data visualization tools such as Google Data Studio, Tableau, or Power BI Excellent communication skills, with ability to present to senior leadership and translate technical insight into business language Expanded understanding of marketing funnel, channel performance, and KPI relationships. Works across multiple data sources to analyze performance and identify patterns, trends, and anomalies Benefits Annual performance-based incentive opportunity Comprehensive benefits package for eligible employees, including health insurance, 401(k) retirement benefits, life insurance, disability benefits, paid time off Company Overview Pathward is a financial firm that provides investment strategies to promote business growth for organizations. It was founded in 1954, and is headquartered in Sioux Falls, South Dakota, USA, with a workforce of 1001-5000 employees. Its website is https//www.pathward.com.