Product Manager | Website Growth & Conversion

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Description:

Product Manager | Website Growth & Conversion
Full Time | Digital Product Management | Remote

Elizabeth Banzhaf, LPN
Co-Founder & COO | Heartline Staffing
Call or Text: 272-230-3157
LinkedIn: View Elizabeth's LinkedIn
Prefer a confidential conversation instead of applying? Call or text Elizabeth directly at 272-230-3157.

Heartline Staffing, in partnership with Purple Cow Recruiting, is hiring a Product Manager to lead website strategy, digital experience, and ecommerce optimization for a growing software organization. This fully remote opportunity is available to candidates located in the Central or Eastern Time Zones.

POSITION OVERVIEW

  • Own the product vision, roadmap, and execution for multiple customer-facing websites and digital experiences.
  • Drive customer acquisition, engagement, conversion, and retention through data-driven product decisions.
  • Lead CMS strategy, website governance, content publishing workflows, and platform enhancements.
  • Own ecommerce purchase funnels, landing page strategy, merchandising, and conversion optimization initiatives.
  • Design, execute, and analyze A/B testing and experimentation programs to improve customer outcomes.
  • Partner closely with Engineering, UX, Marketing, SEO, Analytics, Content, Legal, and Compliance teams.
  • Define user stories, acceptance criteria, product roadmaps, KPIs, and Agile backlogs.
  • Leverage customer insights, analytics, and AI-assisted product development to rapidly deliver measurable business value.

WHY PRODUCT MANAGERS ARE APPLYING

  • Fully remote position (Central & Eastern Time Zones).
  • Own high-visibility digital products and website strategy.
  • Lead ecommerce and conversion optimization initiatives.
  • Work with AI-assisted product development and modern experimentation tools.
  • Collaborative Engineering, UX, Marketing, and Product organization.
  • Fast-paced Agile environment focused on measurable outcomes.
  • 4-6 month engagement with potential for full-time conversion.
  • Opportunity to shape customer experiences used by thousands of users.

COMPENSATION & BENEFITS

  • Competitive hourly contract opportunity.
  • Remote work environment.
  • Potential contract-to-hire opportunity.
  • Professional growth in a technology-focused organization.
Requirements:

MINIMUM REQUIREMENTS

  • Bachelor's Degree or equivalent professional experience.
  • 3-5+ years of Product Management experience supporting digital products, ecommerce, SaaS, fintech, or consumer technology.
  • Experience owning website strategy, CMS platforms, or digital customer experiences.
  • Experience leading ecommerce purchase flows, merchandising, and conversion optimization.
  • Hands-on A/B testing and experimentation experience with measurable business results.
  • Experience writing user stories, managing product backlogs, and working within Agile development teams.
  • Experience collaborating daily with Engineers, UX Designers, Marketing, and Analytics teams.
  • Working knowledge of CMS platforms, Jira (or similar), and Figma collaboration.
  • Experience using AI tools such as ChatGPT, Claude, Cursor, or similar to accelerate product delivery.
  • Candidates must reside within the Central or Eastern Time Zones.
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