External Communications, Operations & Analytics Specialist – Experienced/Senior
Auto ImportJob Description:
- Lead the creation and execution of earned media strategies that align with BDS objectives, including proactive outreach and engagement with key media stakeholders.
- Maintain strong relationships with trade media, ensuring timely and accurate coverage of BDS initiatives and stories.
- Edits and ensures first-time quality for news releases and Response-to-Query (RTQ) documents, de-conflicting potential issues.
- Collaborate with communications colleagues and subject matter experts to identify emerging issues and opportunities, adjusting strategies as necessary to maximize impact.
- In alignment with BDS Comms partners, develop and execute owned media strategy for aligned portfolio, especially during surge efforts (major events and milestones).
- Generate opportunities to deploy the BDS narrative or BDS-level narrative pillars across Paid, Earned, Shared and Owned (PESO) channels.
- Collaboratively, proactively manage and streamline External Communications (EC) meetings, processes, reports and tools.
- Help build a consistent approach and governance to implement and maintain Proactive News Agenda tracking through Opal.
- Develop and drive Issues & Positions development process.
- Manage the drafting, editing, and distribution of press materials, including press releases, media advisories, and company statements.
- Manage External Communications function measurement dashboard, aligned with Analytics, Tools & Artificial Intelligence (AI) Strategy team.
- Monitor earned, owned and shared media coverage, and analyze results to inform future communications strategies and improve outcomes.
Requirements:
- Bachelor's degree or higher
- 3+ years of experience in advertising, marketing, and/or external communications
- 3+ years of experience influencing and building strong relationships with stakeholders and partners across teams
- 3+ years of experience applying verbal and written communication skills including spelling, grammar, punctuation, form and style, proof reading and editing skills
- Experience with producing, writing and editing multiple communications deliverables such as news releases, statements, RTQs, feature stories, speeches, videos, social media, etc.
- Capability to work independently and with a cross-functional team
- Willing and capable to travel domestically and internationally as needed
Benefits:
- health insurance
- flexible spending accounts
- health savings accounts
- retirement savings plans
- life and disability insurance programs
- paid and unpaid time away from work