Demand Gen Marketer (US Remote)

September 15, 2026 Auto Import

<div>About the Role This is a high-ownership role that blends: <ul><li>Multi-channel demand generation strategy and execution</li><li>Campaign development and performance optimization</li><li>Experimentation across audiences, messaging, and channels</li><li>Close alignment with sales and product marketing</li></ul> You'll own the end-to-end demand engine - from campaign strategy to execution to pipeline impact. What You'll Do Campaign Strategy & Execution <ul><li>Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships</li><li>Build programs that generate qualified pipeline across target accounts in insurance and wealth management</li><li>Translate product positioning into high-performing campaigns and messaging</li><li>Own campaign calendars and ensure alignment with product launches and GTM priorities</li></ul>Pipeline Generation & Growth <ul><li>Drive inbound and outbound pipeline through creative and data-driven initiatives</li><li>Partner with SDRs and AEs to support account-based and outbound strategies</li><li>Optimize conversion across the funnel - from awareness to pipeline to revenue</li><li>Manage and improve lead generation, routing, and nurturing processes</li></ul>Experimentation & Optimization <ul><li>Continuously test new channels, audiences, and messaging to improve performance</li><li>Analyze campaign performance and optimize based on data and insights</li><li>Identify scalable growth opportunities across paid, organic, and event channels</li><li>Build dashboards and reporting to track pipeline contribution and ROI</li></ul>Cross-Functional Collaboration <ul><li>Partner with Product Marketing to align messaging, positioning, and campaign strategy</li><li>Work with Sales to ensure campaigns support pipeline goals and target accounts</li><li>Collaborate with leadership on go-to-market priorities and growth initiatives</li><li>Support product launches with integrated demand generation programs</li></ul>About You <ul><li>3-6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS</li><li>Proven track record of driving pipeline and revenue through marketing programs</li><li>Strong understanding of multi-channel marketing (paid, outbound, content, events, etc.)</li><li>Data-driven mindset with experience analyzing and optimizing campaign performance</li><li>Ability to operate both strategically and tactically in a fast-paced environment</li><li>Strong collaboration skills across marketing, sales, and product teams</li><li>Comfortable experimenting, iterating quickly, and learning from results</li></ul>Bonus <ul><li>Experience in financial services, insurance, or other regulated industries</li><li>Familiarity with account-based marketing (ABM) strategies</li><li>Experience working closely with SDR teams and outbound motions</li><li>Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce)</li><li>Background in high-growth B2B SaaS environments</li></ul> What We Offer <ul><li>Competitive compensation and equity</li><li>HRA health plan</li><li>Unlimited PTO</li><li>Retirement: 401(k) plan</li><li>A supportive, low-ego team that values ownership and growth</li><li>Company offsites to connect and recharge</li></ul> If you're excited about building and scaling a demand engine that drives real revenue impact - we'd love to meet you.</div>

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