AVP Customer Base

September 17, 2026 Auto Import

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally. About the opportunity The Area Vice President for Customer Base Sales is one of the most critical leadership roles in the North America Revenue Organization, covering all add-on sales in the Enterprise, Majors and Emerging segments (100 to 12000 employees). This is a direct quota carrying leadership role (not overlay). As a second-level Sales leader, you will lead all Divisional Vice Presidents (DVPs) that drive customer base revenue growth. Your primary focus will be to build the sales pipeline, forecast your plan accurately and expand the Dayforce footprint. The primary measure for this role is the achievement of the software target. What you’ll get to do <ul> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Revenue and Operations <ul> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Develop and execute a strategic sales plan to achieve software and profitability targets, while maximizing solution coverage and win rate.</li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Direct and lead all new sales activities in customer base segments in the Americas. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Plan and execute demand strategies against the white space in our customer base, build robust pipeline coverage, leverage customer success, marketing and partner teams. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Drive account planning, deal qualification and management activities in line with the defined sales process and framework. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Provide accurate forecasting and budgeting for the business. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Ensure teams effectively utilize sales force automation tools. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Engage for deal strategy, execution and contract negotiations. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Collaborate and align with cross-functional teams, including services, marketing, ecosystem, advisory, and customer success. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Lead and run all sales operational cadence per the playbook. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Create and manage a digital customer base sales motion for lower value transactions.</li> </ul> </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Customer Base Transition, Expansion, and Renewals <ul> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Build and maintain executive-level relationships with key decisionmakers and executives at our largest customer organizations, effectively ensuring Dayforce remains the preferred HCM solution. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Lead and participate in sales meetings and presentations to articulate the value proposition of expansions and upsells, while addressing customer needs and pain points. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Ensure full alignment with Dayforce Customer Relationship Management (CRE) in onboarding, expanding, referencing and renewing customers. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Ensure value realization is at the center of customer retention and expansion. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Ensure proper transition of customers to the customer base team.</li> </ul> </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Sales Performance Analysis and Reporting <ul> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Set, track and report sales performance metrics for attainment, growth, linearity, participation and conversion. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Drive team performance with guidance, coaching, and inspection. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Manage sales performance for contribution and Attainment. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Conduct regular performance reviews and provide feedback to sales team members to enhance their strategic selling skills, product competency and competitive capabilities. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Analyze sales data and market trends and identify targeting opportunities, deal cycle and deal size trends, win and attach rates. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Conduct regular deal reviews for current quarter and next quarter critical deals.</li> </ul> </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Employee Recruitment, Development and Retention <ul> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Recruit, train and develop a sales team with skills and experience aligned to meet Dayforce’s needs and the</li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">market. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Set clear goals, expectations and development plans for all direct reports. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Build succession plans and leadership depth in your organization. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Analyze activity and take action to improve individual and team performance. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Ensure Dayforce culture and values are nurtured. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Build and maintain a professional sales team with product and industry expertise, certify on Dayforce solutions.</li> </ul> </li> </ul> Skills and experience we value <ul> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Considered candidates must have in-depth knowledge of and proficiency in selling HCM solutions, Managed and Global Payroll, WFM and HR transformation.</li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Bachelor’s degree in business, Marketing, Engineering or a related field (MBA preferred) </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">10-15 years of proven Enterprise sales and sales Leadership.</li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Experience in selling SaaS, Cloud, and complex integrated business process solutions. Understanding private equity is a plus.</li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Strong understanding of enterprise-level sales processes, including account planning, solution selling, and pipeline management. </li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Demonstrated success in consistently meeting or exceeding growth sales targets in the HR software or cloud/SaaS industry.</li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Excellent communication and presentation skills, with the ability to influence and negotiate at executive levels.</li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Proven ability to establish and manage C level relationships.</li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Strong business and financial acumen, high energy and integrity, sense of urgency, work ethic and drive for results are required.</li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Strategic thinker with the ability to analyze market trends in the HR software and cloud/SaaS space and develop effective sales strategies.</li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Experience leading and motivating a high-performing sales team.</li> <li style="line-height: 107%; font-size: 11pt; font-family: 'Clarika Geometric Light';">Results-driven mindset with a strong sense of accountability and ownership.</li> </ul><div> <div> What’s in it for you Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We encourage individuals to apply based on their passions. Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits. With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself. <div>About the Salary Ranges </div> Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization. Fraudulent Recruiting Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: <a rel="noopener" href="https://www.dayforce.com/be-aware-of-recruiting-fraud" target="_blank">https://www.dayforce.com/be-aware-of-recruiting-fraud</a> Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process #LI-Remote </div> </div>

Back to blog